One of the industries that are generally affected by the vagaries of weather is the media/broadcast industry. Whether it is for broadcast of weather information or the logistics of their offsite newscasts, highly accurate weather information is a necessity.
People’s lives could rely on the accuracy of the weather reports issued by media organizations and we rely on the accuracy of their weather reports. This is important especially during times when weather-related disaster strikes, and more essential even before a severe weather system affects an area.
Because of this, Aboitiz social enterprise Weather Solutions, Inc. (Weather Solutions) has partnered with the ABS-CBN News Channel (ANC), allowing the television network to utilize specialized data for its daily weather reports.
A partnership contract between the two firms was signed at the Aboitiz Corporate Center in Bonifacio Global City by Sabin M. Aboitiz, AEV Chief Operating Officer; Jojo Z. Marasigan, Weather Solutions President; and Cillete L. Co, ANC Chief Operating Officer.
Under the signed contract, Weather Solutions will also train ANC staff on basic weather knowledge and provide them with access to Weather Solutions’ highly-accurate weather data and special meteorological reports, among other highly-specialized weather data. Weather Solutions will now be providing hyperlocal weather information all over the Philippines, which can be utilized for all weather reports of ANC.
(From left to right) Weather Solutions President Jojo Z. Marasigan, AEV Chief Operating Officer Sabin M. Aboitiz, ANC Chief Operating Officer Cilette Liboro-Co, and Head of ANC News Production Nadia Trinidad during the signing of the Partnership Agreement between Weather Solutions and ANC.
“We want Filipinos to be #WeatherWiser. We want them to incorporate weather in their daily lives and decision making – from the way they choose the clothes they wear and for the businesses, in terms of how they operate and how they use weather forecast in terms of their business operations,” said Marasigan.
According to him, while Weather Solutions has closed this partnership with ANC, they are still looking forward to partnering and linking their weather services to other media agencies all over the country.
Meanwhile, Sabin Aboitiz said this partnership is expected to amplify the reach that Weather Solutions and WeatherPhilippines have.
“This partnership with media is the front runner of the effort for Weather Solutions and WeatherPhilippines to become the primary source of weather news. So the role that we see ANC playing here is to spread information,” he said.
Currently, Weather Solutions is pipelining initiatives to address the weather needs and fill in information gaps of business and communities. “In the coming years, we would like for this partnership to be fruitful and to traverse from data sharing into more meaningful engagements that will help in advancing business and communities,” Marasigan added.