Harnessing vital information to build a #WeatherWiser nation

We take great pride in our role of helping our stakeholders make weather data-driven decisions. WeatherPhilippines’ campaigns and initiatives draw strength from the connection that we have with our stakeholders. It is for this very reason that we try to make highly reliable and relevant weather information accessible to all of our users .


For the past few years that we have been working on providing excellent service to different businesses and communities, we have received feedback about how our localized weather information has changed the way many of our stakeholders live and operate. Through our weather-related initiatives, we foster collaborations that accelerate our growth towards becoming a #WeatherWiser nation.

Let us share with with you three stories of how WeatherPhilippines is changing the game in terms of disaster and severe weather preparedness.

Catering to business partners

As inclusive partnership is one of the main thrusts of WeatherPhilippines, the foundation gathers people who would enable them to tap wider networks of stakeholders. In the last few years, WeatherPhilippines has been partnering with the Ayala Corporation and has since been taking big leaps towards its goals.

According to the Ayala Group, their partnership with WeatherPhilippines has enabled them to use weather information in a number of business functions. For one, Ayala uses WeatherPhilippines’ rain and severe weather alerts as broadcast material for the group’s emergency mobile application – Ayala Sign-in System for Immediate Support and Tracking (ASSIST).

#WeatherWiser nation

Weather data is critical in the build phase of Ayala’s conventional energy facility in Lanao del Norte.

Ayala also has Automated Weather Stations (AWS) installed in their business locations nationwide, and their companies use the information generated by the weather stations in their business operations. They also use weather knowledge to reduce social, economic, and environmental impacts of disasters to their business and stakeholders.

#WeatherWiser nation

Weather information helps ensure the safety of Ayala’s guests in Sicogon Island, Iloilo

“Overall, the information from WeatherPhilippines’ channels such as the website and mobile application are used for emergency preparation and safety, and to improve our customer service. We are able to make timely decisions to cancel operations and events due to unfavorable weather, something that could not only save us money, but could probably save lives too,” said John Philip S. Orbeta, Managing Director and Group Head for Corporate Resources of Ayala Corporation.

Supporting livelihood at the grassroots level

In promoting the #WeatherWiser mindset to the stakeholders, WeatherPhilippines helps protect lives and mitigate damages to properties, specifically to agriculture, which ensures that threats to food security are limited.

One of WeatherPhilippines’ avid online followers, Awe Cruzata, is a farmer from Libmanan, Camarines Sur. He also benefits a lot from being #WeatherWiser. According to him, the constant Facebook updates of WeatherPhilippines assist him in his livelihood as he relies on our five-day forecast in mitigating the threat and damage of severe weather conditions to his rice crop.

#WeatherWiser nation

Awe Cruzata’s farm in Libmanan, Camarines Sur benefits form highly localized weather information, especially during the start of farming seasons.

“Mahalaga po kayo, lalo na sa pagsisimula ng taniman para malaman namin kung tuloy-tuloy ang pag-ulan. Lalo na kung may bagyo, [kayo] po ay malaking tulong sa mga magsasaka. Salamat po, WeatherPhilippines (Your work is important, especially during the start of the farming season. It helps us to know if there will be continuous rain. Especially during typhoons, your group is a big help for us farmers. Thank you, WeatherPhilippines),” Awe said.

Awe lives in San Fernando, Camarines Sur, but his farm is located in the municipality of Libmanan, which is almost an hour away. This makes micro-climate data highly valuable for his day-to-day farm operations.

Protecting communities from weather disturbances

In 2016, the municipality of Lebak in Sultan Kudarat experienced El Niño that imposed a threat to its agricultural community. During this time, WeatherPhilippines played a critical role in helping mitigate the damage to their rice and corn crops.

According to Myla Cañete, Lebak’s Disaster Risk Reduction Management Officer, their community was able to beat the odds against a natural phenomenon by optimizing WeatherPhilippines’ data for their cloud seeding initiatives.

“The Office of the Regional Agriculturist of Region XII has started cloud seeding operation in the region,” said Myla. According to her, a team of cloud spotters would pass on weather information for a particular time of day to their cloud seeding team.

WeatherPhilippines’ AWS deployed in the municipality has helped the LGU of Lebak to evaluate the success of their cloud seeding project. Rain gauge data provided estimated amount of rainfall produced by the seeding, which was vital for the cloud seeding team in order to avoid wasting seeding agents.

#WeatherWiser nation

Ms. Myla Cañete with WeatherPhilippines’ AWS installed in their municipality.

The fuel that keeps us going

Success stories like these three fruitful partnerships inspire WeatherPhilippines to find better ways for our operations. Each life and business changed by the weather information that we provide bring us closer to our vision of helping build a #WeatherWiser nation.

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